PwC report identifies key differences in preferences of internet buyers in massive cities and small towns. Urban dwellers prioritize prompt delivery services for instant gratification at a premium value in city areas. Indonesia’s government has banned e-commerce sales from social media platforms like TikTok and Instagram, in order to shield small businesses, corresponding to clothes wholesalers. Other expectations online retailers imagine customers will want over the next 12 months include a rise in delivery pace (46.67%), customer service (34.07%) and price (25.19%).
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