
When it comes to purchasing jewellery, consumer buying behaviour is influenced by various factors, including personal preferences, societal trends, and ethical considerations. In recent years, there has been a notable shift in the jewellery market, particularly in the UK, with more consumers seeking out ethical engagement rings. These rings, often sourced from reputable jewellers specializing in ethical practices, offer a meaningful and sustainable choice for couples embarking on their lifelong journey of love.
Ethical engagement rings in the UK have gained significant popularity due to a growing awareness of the social and environmental impact of the …